To Kill a Mockingbird by Harper Lee Essay -- To Kill a Mockingbird Essa

To Kill A Mockingbird Courage, the mental or morale strength to venture, persevere, and withstand danger, fear, or difficulty, is displayed in many different ways throughout Harper Lee ¹s only published novel, To Kill A Mockingbird. To some, the courage manifested by the characters in this book is either offensive, or frivolous, but to those who realize the true meaning of this word, the fortitude and bravery exhibited by certain individuals is considered uncustomary. In fact, To Kill A Mockingbird revolves around courage, as the author of this book describes Jem and Scout ¹s (the two main character ¹s in the story) childhoods living in Maycomb County, and how, as they grow older , they learn to realistically define heroism. To distinct courage in this book however, is not an easy task to accomplish, for typically, courage is displayed in the smallest or most unnoticeable fashions.   Ã‚  Ã‚  Ã‚  Ã‚  In To Kill A Mockingbird, Atticus, a man who provides the morale guidelines in the story, and also Scout and Jem ¹s father, demonstrates courage in a variation of different ways, but the biggest of all the tasks that he had to overcome was when he was given the opportunity to defend Tom Robinson in court. Atticus did not treat this litigation such as any other case that he had ever dealt with before, for he new that this one would most likely change his life. The reason: Tom Robinson was a Negro. At the time, segregation was very common among the citizens of his town, and therefore he knew that he stood no chance in winning this indictment, especially based upon the fact that Robinson was charged with a transgression such as rape. Atticus was courageous in this situation for many different reasons, but mainly because he stood up for what he believed in; in this case it was that blacks should have equal rights as whites in a court of law. A quote that fascinated me while reading this book was:  ³Simply because we were licked a hundred years before we started is no reason for us not to try to win. ²(p76) Atticus was the one to have said this, showing his acknowledgment of the fact that he was going to be on the losing end of the lawsuit. Still, he prepared for this case, willingly putting his heart into it, disregarding the insults and attacks thrown in his direction by white supremacists. Although he lost, he came out victorious in the end, as he receiv... ...asing the amount of time that she was spending without taking the drug. Eventually, by the time that Jem was no longer obligated to read, she had accomplished her goal; she was going to be free when she died, as she did kick her habit. A suffering and feeble woman going a month without consuming a drug that she has been addicted to for over five years is undeniably courageous. Mrs. Dubose could easily have died taking morphine to soothe her pain, but instead she did what in her mind was right, suffering for a month on earth, permitting her to be untroubled for eternity in heaven.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Defending a Negro, resisting the temptation of fighting, and kicking a morphine addiction. All three of these acts of courage can somehow relate to the quote:  ³Real courage is when you know you ¹re licked before you begin, but you begin anyway and you see it through no matter what. ²(p112) This quotes continues, implying that you rarely win, but sometimes you do, such as in Mrs. Dubose ¹s case. In both Atticus and Scout ¹s cases though, they lost, but neither winning nor losing is important, as long as inside you know you have done the right thing.

Marketing as a Career

A career in marketing is spontaneous and an enjoyable one. Most people who work in the field of marketing will tell you it provides them with the challenge they have always wanted. Marketing is sporadic and always changing; there are always new and unique techniques to learn, cases to study, and strategies to research. Most companies have been successful with the help of great marketing people. Due to the fact that marketing involves coming up with an idea and realizing it, this is evident in every business. It will take determination and persistence, but it can be done. You will find that a start in marketing will normally put you in an entry position as a market research assistant, print buyer, general management trainee, or you can enter a program as a graduate trainee. A career in marketing will give you broad horizons to explore. This is the reason why marketing major is considered a jack-of-all-trades because of the reason that a marketing person is not limited by his academic performance but complemented by his innate creativity and innovative aspirations. Advertising, for most of its part, is the core of how marketing people do their jobs in a spontaneous yet creative manner. Unlike management which uses Management by Objectives (MBO) which is quite mandatory, marketing is very subjective in nature, which will give you the chance to speak your mind and materialize your ideas. A marketing person should be able to do the fundamental requisites of marketing which is to have an idea on how to build a SWOT analysis for a company. A SWOT analysis involves creating and scrutinizing ideas for the company’s progress. Each aspect of it is crucial for the growth of the company. SWOT stands for strengths, weaknesses opportunities, threats analysis. Here are some pointers for you to find out if you are a marketing person at heart: Are you able to recognize problems and devise an appropriate plan of action to resolve that problem? Can you organize and interpret complex data? Are you good at generating new ideas? Can you then take and organize those ideas and communicate them verbally? If you possess the qualities above then you could be a good candidate for entering and being successful in the career of marketing. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. As a marketing major you can gain experience in your chosen career by participating in an internship or volunteering in service learning and community projects (Laura Lake, marketing.about.com/cs/marketingjobs). Â  Samples of potential experiences include: Conducting Market Research for a Fortune 500 Company. Promoting products through development of Point-of-Purchase displays. Spending time reviewing potential cost, price, and market research for service programs. Learning how to research customer base potential using available data. Designing an advertising or promotional campaign to promote new services. Developing a marketing plan for a global business. Reference: (Laura Lake, marketing.about.com/cs/marketing)

How to challenge discrimination Essay

You should always challenge discrimination, but to do this it is essential that you can recognise anti-discriminatory practice. Your role is to protect children from discrimination. If you ignore it when it happens, this will be regarded as tolerating discrimination. Consider how a child may feel if they experience discrimination which is then unnoticed by a member of staff who is there to support them. The child could feel that you share the view of the guilty party or believe that the way they are being treated is ‘normal’. They may feel that they are in some way substandard. At the very least, they will feel let down that you did not protect their rights. It can be difficult to challenge discrimination, particularly if it is institutional or practised by a colleague, so it is important that you consider how to deal with different and often difficult situations. To be able to challenge discrimination you require knowledge of policy, procedures and practice. If you feel confident about what is good practice, you will be able to deal more effectively with incidents that arise. When discrimination happens it may be intentional, but it can also be because of inexperience. It is not easy to change the views of others but you must challenge discriminatory comments and actions. It is important to learn assertiveness strategies that can help when you recognise discrimination. When challenging discrimination, you should: 1. Explain what has happened or what has been said that is discriminatory 2. State the effect of this on the individual, group and others 3. Suggest or model ways to ensure anti-discriminatory practice. When you are concerned about anti-discriminatory practice, whether by staff or pupils in the school, you should speak to your manager or supervisor at the school. You must also be aware of the school’s policy when racism is happening.

The importance of health assessment in understanding patients The WritePass Journal

The importance of health assessment in understanding patients The importance of health assessment in understanding patients IntroductionCase scenarioAdvanced nursing health assessmentHealth historyPhysical examinationBody mass indexCOPD assessment testMedical Research Council( MRC) Dyspnoea ScalePhysical examination of ChestInspectionPalpationPercussionAuscultationMental stateConclusionReferenceRelated Introduction As stated by Weilitz Potter (2007), â€Å"Health assessment is the process of gathering, verifying, analyzing, and communicating data about a patient.† (p. 5). This sentence shows that health assessment is essential for fully understanding the situation of a patient. In the following passage, there is a case study to discuss which kind of health assessment can be used in order to provide a better nursing care for a patient. Case scenario Mr Wong, aged 58, arrived at my ward with his wife. He was sweating and coughing. He had a difficulty of breathing and a wheezing sound was heard. After 15 minutes of rest, he felt better. He explained that while he was chasing a bus with his wife, he felt breathlessness and dizzy. He did not recovered after resting for awhile on the street so his wife brought him to the hospital. Mr Wong was a retiree for a year and he was a constructive worker before. He explained that retirement was because of not enough energy for daily work. He had smoked for over 30 years, one and half pack of cigarette per day, and had 5 cans of beer every week. He was obese and had medical history of hypertension for 5 years with own medicine. He was married and lived with his wife in an old building. He was fatigued when climbing up the stairs as well as walking for awhile. Due to the fatigue, he reduced the social activities and stayed most of his time at home. He complaint of not having a good sleep because of night cough (on-and-off for a year) and kept coughing with production of sputum for a year. Besides, he had respiratory track infection more frequently in this year. In recent 2 months, he had poor appetite and lost 8 pounds. During the conversation, Mr Wong usually needed a rest for answering every 3 questions. He looked tired and had deep circles under his eyes. His lip was dry. He was upset about the fatigue and felt useless of himself. He said that his quality of life was affected and lost interest of his previous hobbies. He did not have any social activities in this year nearly. Mr Wong had a low grade fever and blood pressure was around 145/90. His pulse was around 110. He had taken a chest X-ray after admission and the result was pending. He took the test of spirometry and FEV1 was between 40-50%. His 12-lead ECG was normal. 2-liters of oxygen was given through nasal cannula. He always sat up and seldom leaving the bed. Mr Wong was diagnosed with chronic obstructive pulmonary disease (COPD). When Mr Wong arrived, I took vital signs of him as a baseline. His weight as well as height were recorded. Then I took the health history by an interview. The interview was started with the main complaint of Mr Wong. After that I took the past health status. They were medical history, done surgery, medication history, food and drug allergy. The lifestyle and health practice of Mr Wong were also asked. It included different areas. Smoking and drinking must be included as both were the risk factors of COPD. From his diet, hobbies and activity level, I needed those information for discovering the reasons of weight loss and obesity of Mr Wong. I also asked Mr Wong if he had constipation while if he felt breathless during passing stool and bathing. After the interview, I held a physical examination for Mr Wong. There were 2 parts, inspection and auscultation. I measured the respiratory rate and rhythm and observed the shape of his chest and any central or peripheral cyanosis. Auscultation was followed. I recorded the abnormal sounds like wheezing. Advanced nursing health assessment In the case of Mr Wong, a very simple and brief health assessment was done. It was unsatisfied because the health assessment was not completed and informative. The following passage is going to provide more health assessment and methods which can improve the case of Mr Wong. Health history The interview of Mr Wong was too brief. More questions should be asked. First of all, Mr Wong’s family history should be reviewed as COPD can be inherited (CMP Medica, 2007). More information of his blood relatives such as patients, grandparents and children has to be obtained. Nurse can find out any rare illness among the families which may relate to respiratory disease (Barnett, 2006). Secondly, Mr Wong work history should be also assessed. Since he was a constructive worker, he usually exposed to the chemical irritant. The nature and the environment of his work directly regard to COPD. Nurse needs to identify any personal protective equipment he used as well (Weilitz Potter, 2007, p.157). Thirdly, information regarding home conditions is important to establish how Mr Wong coped at home. As he was living in an old building, the building may be without a lift or with many stairs. It is possible for Mr Wong having difficulty to go out or it may be the reason of reducing social activities (Barnett, 2006). Fourthly, nurse has to question Mr Wong’s sleeping pattern as he did not sleep well because of night cough. Nurse should document how many hours he slept and why he could not sleep well. Sleeplessness or limited sleep may lead to tiredness and inability to cope with daily activities. By knowing the cause, doctor and nurse can treat the night cough of Mr Wong to deal with the insomnia. And they can prevent giving treatment with night sedative due to the side effects, which may depress the respiratorycentre(Barnett, 2006). Physical examination The physical examination includes different parts which can give a complete picture of Mr Wong’s condition. They will be introduced one by one, from simple to complicated. Body mass index From the article of Shepherd (2010), it states that â€Å"Nutritional depletion in patients with COPD is common and has negative impact on respiratory and peripheral muscle function.†(p.559). As Mr Wong had poor appetite and lost 8 pound in 2 months, the body mass index (BMI) should be recorded for follow-up. Nurse has to find out causes of weight loss and deals with those problems efficiently. COPD assessment test COPD assessment test is a simple questionnaire. It is used to measure the impact of COPD on the life of patient, and how this changes overtime. By this test, nurse takes it as a reference to improve the treatment. The test contains 8 questions. They are the frequency of coughing, if he feels any mucus in his chest, if his chest feels tight, if he feels breathless when climbing up hills or stairs, if he is limited doing any activities at home, if he is confident leaving his home despite his lung problem, if he sleeps soundly, if he has lots energy(GlaxoSmithKline, 2009). Medical Research Council( MRC) Dyspnoea Scale Measurement of breathlessness is essential for a COPD patient. The Dyspnoea Scale of MRC allows patients to grade their breathlessness on a scale of 1-5 according to activity carried out. The degree of breathlessness related to activities is from grade1-5 which means from mild to severe. It acts as a baseline and is useful for monitoring purposes for nurses and doctors (Barnett, 2009). Physical examination of Chest Through the process mentioned in above passages, nurse can receive higher proportion of basic information about Mr Wong’ condition. In the coming passages, several techniques which focus on chest are going to introduce. There are 4 physical respiratory examination, inspection, palpation, percussion and auscultation. Although inspection and auscultation were applied in the case of Mr Wong, they were imperfect. Inspection Inspection consists of several parts. For the case of Mr Wong, nurse mainly focus on the inspection of breathing pattern, use of accessory muscles and positioning (Weber Kelley, 2010). Nurse needs to observe the rate, depth and rhythm of respiration. If these factors are abnormal, they represent the increasing workload of breathing. The pattern of respiration should be recorded if there is any special such as tachypnoea, hyperventilation, Cheyne-Strokes respiration, Biot’s respiration†¦etc. It allows the doctor giving particular treatment (Massey Meredith, 2010). Abnormal posture shows the patient may have difficulty in breathing. Mr Wong always sat up or leaned forward because he can better tense the respiratory muscle and contractility (Massey Meredith, 2010). In addition, using of respiratory muscles (trapezius, or shoulder) helps inspiration especially chronic airway obstruction (Weber Kelley, 2010). Nurse should pay more attention and provide suitable nursing care (such as oxygen supply, suction, removing tight clothes†¦etc) when above symptoms occur. Palpation Palpation for tenderness and sensation can determine whether there is inflammation, muscle sore or infection. It can be performed by one or both hands following the sequences. It should be started towards the midline at the level of the left scapula then the nurse moves her hand from left to right. The moving is systematically downward and out to cover the lateral portions of the lungs at the bases. The nurse should compare the finding bilaterally. The nurse can also check if there is mass or tumor (Weber Kelley, 2010). During the palpation, a crackle sensation may be sensed which means crepitus. This sensation is because of air passing through fluid and exudates in the lungs. Fremitus should be assessed. It is a vibration of air movement through the chest wall. It can be increased, decreased or absent which represent different lung problem like consolidation or bronchial obstruction, pulmonary edema, pneumothorax†¦etc (Weber Kelley, 2010). Percussion Percussion has 2 main functions, determining the tone as well as the diaphragmatic excursion. When nurse percusses the chest wall, the sound produced can show whether lung tissue is filled with air, liquid or solid. Same as palpation, a sequence of percussion should be followed. The process is started at the apices of the scapulae then across the top of both shoulders. Next, nurse percusses the intercostals spaces across and down. Finally, she moves from the lateral aspects at the bases of the lung (Weber Kelley, 2010). By comparing the sound of percussed areas, nurse may discover the lung mass or other respiratory problems (Weilitz Potter, 2007). Measuring the diaphragmatic excursion is also important. Emphysema may be a cause of limited diaphragmatic descent. Auscultation For auscultation, breathing sound is not the only element to assess. The voice sound can also be assessed. It is easy that nurse auscultates the chest wall while she asks the patient to repeat pronouncing â€Å"ninety-nine†. This is the way to identify if there is consolidation from pneumonia, atelectasis, or tumor (Weber Kelley, 2010). Mental state For the patient with CODP, they usually reduce the daily activities like Mr Wong did. The patient may not use to the changes of the quality of life( é† «Ã©â„¢ ¢Ã§ ® ¡Ã§ â€ Ã¥ ±â‚¬,2010). Closely observation and listening to the patient are the easiest and useful ways to assess the mental state of the patient. If there is any abnormal, the condition should be recorded and report to the senior nurse. Conclusion In this article, some health assessment tools and techniques are suggested for a CODP patient, Mr Wong. There is no traumatic procedure involved. However, the results of different examination can give large amount of information of the patient’s body condition. And this is essential for the clinical staff to improve the clinical decision making in order to provide better treatments for the patient. Reference Barnett, M. (2009). An overview of assessment and management in COPD. British Journal of Community Nursing, 15(5), 195-201. Retrieved March 12, 2010, from http://web.ebscohost.com.ezproxy.lib.ouhk.edu.hk/ehost/pdfviewer/pdfviewer?hid=104sid=ada13567-52a0-4268-b952-fd290eadc7a3%40sessionmgr104vid=3 Barnett, M. ( 2006). Chronic obstructive pulmonary disease in primary care. United Kingdom: New York John Wiley Sons, Ltd. CMP Medica (2007)。《ç„ ¡Ã¨  ²Ã§Å¡â€žÃ¦ ® ºÃ¦â€°â€¹Ã¥Å¡ ´Ã©Ëœ ²Ã¦â€¦ ¢Ã©Ëœ »Ã¨â€š ºÃ§â€"…》〔å ° Ã¥â€ Å Ã¥ ­ Ã£â‚¬â€¢Ã£â‚¬â€šÃ© ¦â„¢Ã¦ ¸ ¯Ã¯ ¼Å¡CMP Media Pacific Limited。 GlaxoSmithKline. (2009). COPD assessment test. Retrieved March 12, 2010, from catestonline.co.uk/test/index.htm Massey, D, Meredith, T. ( 2010). Respirator assessment 1: Why do it and how to do it?. British Journal of Cardiac Nursing, 5(11), 537-541. Retrieved March 12, 2010, from http://web.ebscohost.com.ezproxy.lib.ouhk.edu.hk/ehost/pdfviewer/pdfviewer?hid=17sid=ada13567-52a0-4268-b952-fd290eadc7a3%40sessionmgr104vid=4 Shepherd, A. ( 2010). The nutritional management of COPD: an overview. British Journal of Nursing, 19(9), 559-562. Retrieved March 12,2010, from http://web.ebscohost.com.ezproxy.lib.ouhk.edu.hk/ehost/pdfviewer/pdfviewer?hid=104sid=ada13567-52a0-4268-b952-fd290eadc7a3%40sessionmgr104vid=3 Weber, J, Kelley, J. (2010). Health assessment in nursing(4th ed.). New York: Lippincott Williams Wilkins Weilitz, P. B., Potter, P. A. (2007). Pocket guide for health assessment(6th ed.).Missouri: Mosby Elservier.

Youth -the Bearers of Change Essay Example

Youth Youth -the Bearers of Change Essay Youth -the Bearers of Change Essay Human history has witnessed many innovations, technological progress, and revolutions. Youth is the first to bring such a change. Youth is the greatest wealth and strength of any country. Who can forget the great sacrifices made by the youth in the Freedom struggle of India? The soldiers at boundaries fight for security of their nation without being selfish . Steve Jobs , the founder of the APPLE and the NeXT (who was an undergraduate ) is the great example of youths intelligence .Youth have played central and leading role in recent revolutions in Tunisia ,Egypt and other Arab countries . The Marathi newspaper Maharashtra Times has awarded Adhik Kadam, Chairperson Of Borderless World Foundation It works for the children in Jammu and Kashmir. These show youths awareness towards their social and political responsibilities. Mark Zuckerberg has discovered the most famous social networking site , Facebook and Mr. Uday Kumar from IIT ,Bombay gave new symbolic identification to Indian Rupee (: ).Examples tell us about the great potential of youth. In India, the movement of the Lokapal Bill led by Anna Hazare succeeded due to the participation of youth from the whole country and also from the world. Indian Constitution has given Right to Vote to its every citizen. Not only about voting, but also youth must contest elections and give well-educated and qualified representatives to the People Of India . Really, youth is the ray of hope for the transforming the political scene of India and making it more and more transparent.In last decade, India was facing the problem of ’brain-drain . But now their is a trend of brain-gain’. This trend is the positive sign for developing India. Youth is working for betterment of villages as well as for achieving the scientific, economic, social, technological, etc. growth of nation. Truly, youth is the keystone in making India superpower in 2020’. Therefore, the future of any nation lies in the hands of its youth. Th e quality of its youth determines the kind of future, the nation will have.If we want to ensure a bright future for our country, we first need to empower our youth. The right kind of education is key for it . Unless we mold the tremendous energy of youth in right direction, it can become destructive and dangerous for nation. It is well said that change is never complete. Hence, years after years, generations after generations, and centuries after centuries change is the only constant . And youth is the soul for every change and every transformation .

How to Spend Valentines Day If You Are Single

How to Spend Valentines Day If You Are Single Love it or hate it Saint Valentines Day is looming closer by the minute. While couples are convulsively trying to get perfect gifts for their soulmates and ordering tables in restaurants, singles are looking for places where they can hide from all those sentiments, chocolate, teddy bears, proposals and other stuff. Heres a survival guide for singles. There are many benefits of being alone on Valentines Day, check them out! What to Do? #1 Visit Spa Take rest from disturbing thoughts that bother you on this day. Take a bath, light the candles, go to a masseuse. Hot water, massage, the fragrance of aroma oils will help you reach deep relaxation. Believe that youll forget about all your worries. # 2 Go to the Party Are some of your friends having a party? You should definitely be there. If none of your friends are throwing a party, you can attend some public event and meet new people there. Drinking, dancing and chatting will improve your mood, but dont forget that its Wednesday and tomorrow is a weekday 🙂 #3 Spend Time With a Single Close Friend Buy some tasty food you usually refuse from, put on comfy sleepwear, find a good comedy on Netflix and invite your friend to share all that with you. Laugh or cry – its up to you, but dont be alone. #4 Visit Your Family Being with your family and loved ones will help you to get distracted from the feeling of loneliness if it takes place. If you live with your parents, just spend time with them – watch movie or TV comedy, cook dinner or do something of this nature. #5 Get on a Short Trip Trips are usually full of adventures. Buy a ticket to a place that is not far from your city, book the hotel room and have dinner in a restaurant. Invite a friend or several friends (not the couples) to join you. A trip will inspire and bring some new thoughts to your mind. #6 Go to the Restaurant There could be some difficulties with booking a table on Saint Valentines Day, but you can try. Give yourself a permission to taste anything you want despite the calories. Choose the place where you can taste something new and delicious. Who knows, maybe your soulmate will be sitting at the neighboring table. #7 Cook If you like cooking, but usually dont have time for that, this is your opportunity. Try to get home earlier to have more time for cooking. Find a recipe to prepare a difficult dish that you usually dont have time for. If you cope with this (and you surely do), you will feel inspired and proud of yourself. #8 Visit a Specific Class Remember that time you wanted to attend painting/ latin dance/DIY class? Its time to do that now! The first reason is that you will feel you do something useful for you, the second – you wont be alone and the third – its just fun 🙂 #9 Workout at the Gym One of the best ways to relieve stress is to workout. Go to the gym and let you body get rid of accumulated negative emotions and calories. One more advantage of going to the gym is that its a nice place for meeting someone. What Not to Do 1. Dont text or call exes. You will regret. Definitely. If you didnt call them before, there was a reason. Remember it. 2. Dont be the third wheel. Its pathetic. Sorry. Even if you are very good friends with a couple, you wont be happy feeling that you are a bit unwanted at the celebration of their love. 3. Dont be too dramatic. Maybe a bit, but not too much. The fact that you dont have a date this year, doesnt mean that you have some flaws or something. You just didnt find someone who you are interested in enough to go on date. 4. Dont refuse from visiting events. Do you really think you are the only single in the city? Dont refuse from visiting parties only because you dont want to see many couples around you. Many of them will be sitting at home or in restaurant. Parties on Saint Valentines Day are mostly for singles. 5. Do not drink alone at home. First of all, its harmful for your physical health, secondly, its not good for you emotional health too. Alcohol will boost the feeling of loneliness and urge you to do stuff youd regret later. Saint Valentines Day can be a torture for some single people especially if they are surrounded with happy couples. If it is your case, you can get through it and the best way is to cooperate with other singles and spend good time together.

Volkswagen in China Research Paper Example | Topics and Well Written Essays - 4000 words

Volkswagen in China - Research Paper Example In order for MNCs to operate effectively and gain a competitive advantage it is important to assess the competitive position and the relationship between success and strategies. In a highly competitive market it is very important for companies to gain a competitive advantage over its competitors. This can be achieved by either cost advantage or offering differentiated product. Hills work suggests that the differentiation strategies in the automobile sector in China can be beneficial because of many reasons like Chinese automobile is an expanding market and is the world’s second largest automobile industry, therefore has a lot of potential for business. Automobile industry in general has a lot of potential for differentiation strategies and gaining market through it which is evident by the lavish expenditure done on the promotion of these cars. (Chen, J., & Yao, S. 2006; Barrow, C. 2009) This paper will focus and discuss Volkswagen’s globalization strategies for internalization, how it formed strategic alliances globally and how it positioned itself for global competitiveness through its formulated strategies and built strategic ventures and alliances. VOLKSWAGEN INTERNATIONAL Volkswagen dates back to 1937, was founded by Ferdinand Porsche who started it as an automobile advisory company. Being unsuccessful in selling his proposed model he collaborated with Nazi Government to setup a factory and produce the cars of his proposed model. In the post World war period, VW made the most selling car of the 1950s the Beetles. It was then that VW gained recognition throughout the world. In 1960s it opened a plant in Mexico which produced cars on new lines and technology and with time strengthens its position all around the world. (Rana et al.2005) Volkswagen started off with its two joint ventures in China. Its first project was a 50% venture with local leading brand Shanghai Automotive Industry Corporation (SAIC). The other venture was another 50% joint venture with First Auto Works (FAW) in 1991. Initially the company struggled to gain market but later in 1990s its brand Santana ruled the market. These joint ventures together occupy almost half of the market shar e in Chinese market and have a 70% annual growth rate. China is Volkswagen’s second largest market in the world after German market. (Chen, J., & Yao, S. 2006; Barrow, C. 2009) Volkswagen since its start in its Shanghai joint venture in 1985 was considered to be one of the leading the carmaker in China and occupied an eminent position in the market. The emerging Chinese automotive market was a threat for Volkswagen dominant market and soon it faced severe competition with companies like Toyota, Suzuki and General Motors in Chinese markets. One of the head of VW China commented in 2005 that suddenly China has become the toughest market. (Thun, E. 2006) Not even foreign, local market players like Cherry and Geely also competed and tried to win the market by aggressive pricing strategies. In a research of 2002 Volkswagen occupied the largest market share in China, the details of top 5 market share holders are given below: Manufacturer Sales (units) Market Share Shanghai Volkswag en 301,095 23.8 FAW-Volkswagen 207,858 16.4 Shanghai GM 110,763 8.8 FAW Toyota 95,433 7.5 Dongfeng Citroen 85,088 6.7 The table shows Volkswagen in combination with both its ventures SVW and FAW-VW have been the leading automobile company in China with largest market share in 2002. (Chen, J., & Yao, S. 2006; Barrow, C. 2009) SVW initially competed with minimal investment in China, it was able to capture high market share in the early days but soon it faced competition by the modern foreign and